Friday, February 15, 2013

Bud Light Platinum 6.0%

Bud Light Platinum 6.0%

Super pale in a glass with a foamy quick fading head. Now when I say Bud Light Platinum is pale in a glass I mean really pale, unnaturally pale. There are plenty of white wines darker than this beer. It's the colour of watered down draft. A lightly malty, white bread, barely hopped aroma with just a touch of alcohol.

It's SOOO pale!!!What a weird flavour: it's pretty sweet but only barely, barely malty and in way that reminds me again of white bread. The alcohol comes through quite clearly and makes this taste even less like a beer. It honestly reminds me quite a bit of a vodka cooler, you know those wobbly pops that has 6 or 7% alcohol content and are a mixture of food colouring  fruit flavours and vodka? Bud Light Platinum drinks like a non-alcoholic beer that somebody spiked with liquor.

As bad as this beer is (and in case I wasn't clear enough above, I do think it is bad) it's is entirely what I expected. They're starting with Bud Light after all and as the saying goes: garbage in, garbage out. I'm just glad I was able to buy a 355 ml single instead of having to buy a six pack. While I am not a fan of it either, even Budweiser Shot is better than Bud Light Platinum because it has a least a little bit of flavour to carry the higher alcohol content a little better. If forced to choose between Bud Light and Bud Light Platinum I might choose Bud Light Platinum in the hopes that the higher alcohol would numb me to the lousy flavour. All that being said Bud Light Platinum is not undrinkable but there are SO many better beers out there why bother with this one?

On a positive note, I like the aluminum bottle for a number of reasons: it protects the beer completely from light, it is lighter than a glass bottle, it is more easily recycled than glass, I see no particular reason the bottle couldn't be reused for homebrew and no more crying over spilt beer if you drop a six pack on the way out of the store although with Bud Light Platinum not drinking it wouldn't be such a bad thing.

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