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Very pale gold, with little to no head. Malty and somewhat skunky aroma, much more of an aroma than Coors Light. A barely bitter finish preceded by honeyed malty sweetness with the barest hint of hops. It's a pleasant, easy to drink beer with a nice, albeit light, flavour. It is a decent beer, even if it is from a mega -brewery, but it certainly isn't worth the superfluous praise in the ads for it.